Author: Judi Scherrer

Time:  We are all born with an unknown amount of “time-wealth” that we trade for other forms of wealth.  It’s strange to consider making “purchases” with an asset that one has little idea of how much they actually have to spend.  One can only hope that there is more!  Timing:  This is where the true value of the time spent and the amount of time left to spend can be assessed.  Leaving a building, just before the earthquake levels it, is of greater value than planning to leave it an hour later!  In this case, the timing determines the amount of time left to spend.  Similarly, timing of harvesting determines the outcome of the wine, especially when conditions become extreme.

Old vines, old barns, old tractors and old tools; they were designed with common sense and they still do what they were made for. Of course, there is always a place for a new way that supports the concepts that made the old ways timeless. But they must pass ‘the common sense test’ before throwing[…]

Just as we are mentally ready to declare that the Covid pandemic is over and return to a life similar to before… there are now other existential threats surfacing in Eastern Europe which affect the rest of the world. History repeats itself so regularly and it’s an important reminder that this happens to real people, not just distant ones on the media. The Rolling Stones were young people at the time they wrote the title song, living a day at a time. All the founding members were born in the years during WWII and grew up during the aftermath and recovery in Great Britain. It is remarkable how much wisdom it communicates about the human condition. The message of this song seems quite apt today for reasons beyond the initial thrust of the song.

As with any significant change, there are upsides and downsides. For us, as with you all, this past year of pandemic has caused us pain and uncertainty. The upside to that is we are healthy and have been able to weather that storm with the tremendous support we received from you, our direct customers.

Ever since last fall when the fire burned right up to the barns at my parents’ place, we have been on alert, adapting to new situations.  COVID-19, business shutdowns and the resulting market shifts for wine made us find new ways to cope. 

We are all currently in a situation where we must adapt to rapidly changing conditions.  While this was initiated by a biological threat, the human reaction to it has caused changes that cascade through every corner of society.  And like most human reactions and responses, not all of it is logical or fact-based.  However, that does not change the fact that we must adapt and move forward as best we are able.

Since the fires of 2019 there has been a lot of activity in the hills above Alexander Valley. Chainsaws and chippers have droned on endlessly through the winter. Recently, excavators and large trucks have been scooping away the rubble from the neighbor’s destroyed home in preparation to eventually rebuild what the fire had destroyed. In the vineyards, this time is devoted to pruning the ‘dormant’ vines.

Where to start? This has been a challenging year, even before the double whammy of extensive power outages and the Kincade fire (just fully contained as this is being written). With the wholesale wine market jammed with new labels and minions of salespeople all clamoring for attention, I find I am unable to keep our wines focused on in most of these markets. Yet what has always been solid for our winery over these many years is the support we have received from those of you on our mailing list. We thank you for never giving up on us. It is why we were able to start this winery in the first place and why we are still here.