Winemaker Fred Scherrer is asked how much a label helps to sell wine, a question that came from Jessica Bell’s WSET students in the midwest. The Scherrer Winery has recently changed labels and Fred has a unique and fresh perspective.
Winemaker Fred Scherrer is asked how much a label helps to sell wine, a question that came from Jessica Bell’s WSET students in the midwest. The Scherrer Winery has recently changed labels and Fred has a unique and fresh perspective.